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How BuildRight Boosted Leads with SEO & PPC Strategy
Discover how BuildRight, a construction company in Chicago, achieved higher visibility and quality leads using a combined SEO and PPC strategy.
Client
BuildRight
Industry
Construction
Service
SEO
|
PPC Ads
Date
Location
Chicago, USA
Live Website
BuildRight is a well-established construction company based in Chicago, USA, specializing in residential and commercial construction projects. With years of experience in the industry, the company is known for delivering high-quality workmanship, innovative designs, and reliable project execution. Their services range from home renovations and remodeling to large-scale commercial construction projects.
Despite having strong offline credibility and a solid portfolio, BuildRight faced challenges in expanding its digital presence. The company wanted to attract more local clients and generate consistent leads through online channels. Their goal was to dominate local search results, improve brand visibility, and maximize ROI through digital marketing efforts.
To achieve this, BuildRight partnered with a digital marketing team to implement a strategic combination of SEO and PPC advertising, focusing on targeting high-intent customers actively searching for construction services in Chicago.
BuildRight was facing several key challenges in the digital space. Firstly, their website had low visibility on search engines, making it difficult for potential customers to discover their services organically. Important keywords related to construction services in Chicago were not ranking on the first page of search results.
Secondly, the company lacked a structured PPC strategy. Previous ad campaigns were not optimized, leading to high ad spend with minimal returns. The targeting was too broad, and there was no clear focus on high-converting keywords or audience segments.
Another major issue was strong competition in the construction industry. Established competitors were already dominating search engine rankings and paid ads, making it harder for BuildRight to stand out.
Additionally, their website had limited conversion optimization, which resulted in lower inquiry rates even when traffic was generated. The absence of strong landing pages and clear call-to-actions further impacted lead generation.
A dual approach combining SEO and PPC was implemented. SEO focused on keyword optimization, local SEO (Google Business Profile), content creation, and technical improvements. For PPC, highly targeted campaigns were created using location-based keywords, optimized ad copies, and dedicated landing pages to improve conversion rates. Continuous performance tracking and optimization ensured better ROI.
Within a few months, BuildRight experienced a significant increase in website traffic and search engine rankings. Several target keywords reached the first page of Google. PPC campaigns generated high-quality leads at a lower cost per conversion. Overall, the company saw improved online visibility, increased inquiries, and a strong return on investment.